A new and disruptive innovation within Hospitality:
Audio Branding.

Hospitality Sound Experience

Hospitality aims at layering experiences for the customer through sensory branding as it allows prioritizing and optimizing sensory interactions through all touchpoints of the customer experience.

We craft sonic programs that resonate emotionally with customers and that reflect the brand’s personality.

With Sixième Son, we don’t speak only music, we speak the brand through
its values and personality.

Virginie Sido, Brand Culture, Engagement
& Communication Senior Vice President AccorHotels

With Sixième Son, we don’t speak about music, we speak about the brand through its values and personality.

Virginie Sido, Brand Culture, Engagement & Communication Senior Vice President AccorHotels

Our expertise

Our methodology is built around hospitality’s three crucial dimensions:

  • Before: reaching out to potential customers and returning ones
  • During: immersing the customer & creating a bond
  • After: strengthening the bond & reactivating memories through sound

Ideally, the sounds inside the hotel will align with the sounds used on the website, when people call in to the hotel, and in advertising etc.

It is important to create music that shapes the emotional investment visitors have to the hotel while helping usher in positive memories. Due to the large number of touchpoints in hotels, audio branding opens up new ways of connecting with consumers and differentiating itself from the competition.

Audio branding in the hospitality sector powerfully distinguishes a brand from the competition

Anne-Sophie Moretti, Sixième Son
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Contact us for Hospitality related questions.

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