Hospitality aims at layering experiences for the customer through sensory branding as it allows prioritizing and optimizing sensory interactions through all touchpoints of the customer experience.
We craft sonic programs that resonate emotionally with customers and that reflect the brand’s personality.
Our methodology is built around hospitality’s three crucial dimensions:
Ideally, the sounds inside the hotel will align with the sounds used on the website, when people call in to the hotel, and in advertising etc.
It is important to create music that shapes the emotional investment visitors have to the hotel while helping usher in positive memories. Due to the large number of touchpoints in hotels, audio branding opens up new ways of connecting with consumers and differentiating itself from the competition.
Anne-Sophie Moretti, Sixième Son
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