Pompidou Center

A modern melody

Iconic venue for modern and contemporary art

Challenge

The Pompidou Center is a world famous art museum. Given their innovative spirit, they chose to modernize the traditional audio tour, by letting visitors guide themselves via a unique podcast experience.

The venue also required environmental sound to convey its unique personality in its public spaces.

Thus, we created the Pompidou Center sonic identity for all their podcast series.

The podcasts provide an intimate and immersive way to move about the museum, requiring that the musical support be equally personal.

Sonic identity

Sixième Son created a stand-out, playful and immersive sound universe born in the familiar emblems of the Pompidou Center: the unique architectural exterior with its colorful exposed ductwork as well as the unique art masterworks in its interior.

Timeless and universal, the distinct Pompidou sonic identity encompasses the dialogue between big ideas and small touches, French visitors, those who’ve traveled from the ends of the earth. Or for those who can do so virtually.

Results

The Pompidou Center sonic identity was adapted to their podcast series, which provided an intimate and immersive way to move about the museum.

Today the sounds that begin and end the immersive audio tours can be heard in their events and public areas.

No longer do visitors have to follow a prescribed path, they can pause in any area and listen to its audio experience immersed in the soundscape of the brand.

For a series of themed events centered around the Pompidou podcasts, called Sonic Nights, Sixième Son designed a branded sonic experience for the museum’s unique “caterpillar” escalators and several customized immersive sonic environments to support each event’s theme.

Credits

AGENCY

Michael BoumendilPresident & Chief Creative Director
Laurent CochiniManaging Director
Vincent TurbéSenior Art Director
Alexis Mangou – Music Design