While other industries have capitalized on the power of sound, the hospitality industry has been a bit reticent in adopting its principles. Here’s why that may soon change.read more
Any entry point can work to raise your brand’s musical intelligence.
Here’s a selection of the places where your brand can share its voice.
Why You Should be Saying (and Thinking) Audio Logo Instead of Mnemonicread more
Sonic Branding, Audio Logo, Functional Sound Design
Get all the definitions here
The ambulatory trash collector’s sounds and signals tie back into the SNCF brand’s audio identity – a best practice in functional sound design.read more
After Nadal’s historic victory, he watched his uncle bring out the French Open trophy to a familiar sound: the Roland Garros stadium anthem, composed by Sixième Son.read more