Sonic Branding, Audio Logo, Functional Sound Design: these terms have recently appeared in the marketing landscape.

To clarify the most important terms that branding and marketing experts are using to talk about the sound identity of a brand, Colleen Fahey* has gathered a collection of key definitions.

Discover our Sonic Branding Vocabulary.

*Colleen Fahey is Managing Director at Sixième Son. She is also the author of Audio Branding: Using Sound to Build Your Brand

 

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