SONIC BRANDING EXPERTS
More than just brand jingles, Sixième Son designs complete sonic ecosystems.
With expertise at every sonic touch point, we help brands get the most out of each audio experience. Why is this important?
Sonic branding cues rank #1. According to IPSOS data, TV commercials that use sonic brand cues capture more attention – 8.5 times more than TVCs that do not.
From artistic direction to the creation of branded content, our musical culture gives us the ability to anticipate the needs of companies and brands.
With the proliferation of media, it’s no longer enough to rely on TV and radio jingles. We advise our clients on their musical activation plans and work alongside them to deploy their total audio branding strategy. We guide them through specific topics related to sound and music, including technical choices and legal questions.
EXPERTISE AT EACH TOUCHPOINT
Sixième Son designs a complete musical system for each brand. We start by creating the brand’s audio DNA, then adapt that to each point of the customer journey. Our team’s expertise in every possible sonic touchpoint, helps you infuse your brand sound into advertising, devices, environments, vehicles, call waiting lines, branded content, even ringtones in a way that enhances the customer experience. All this is captured in a Sonic Style Guide to ensure coherence and high performance over the long term.