SONIC BRANDING EXPERTS

More than just brand jingles, Sixième Son designs complete sonic ecosystems. With expertise at every sonic touch point, we help brands get the most out of each audio experience.

Sonic branding cues rank #1. According to IPSOS data, TV commercials that use sonic brand cues capture 8.5 times more attention than TVCs that do not.

With the proliferation of media, it’s no longer enough to rely on TV and radio jingles. We advise our clients on their musical activation plans and work alongside them to deploy their audio branding strategy. We also guide them through specific topics including technical choices and legal questions.

Expertise

EXPERTISE AT EACH TOUCHPOINT

Sixième Son designs a complete musical system for each brand. We start by creating the brand’s audio DNA, then adapt that to each point of the customer journey. Our team’s expertise in every possible sonic touchpoint, helps you infuse your brand sound into advertising, devices, environments, vehicles, call waiting lines, branded content, even ringtones in a way that enhances the customer experience. All this is captured in a Sonic Style Guide to ensure coherence and high performance over the long term.

TV

Radio

On Hold Music

Events

Digital

Human-machine interactions

Sound production

Voice