The tactile nature of the La Roche-Posay audio brand makes it unique and fitting.
Hear the La Roche-Posay audio identity
As a global premium brand in the L’Oréal Group, La Roche-Posay decided to reinforce the power and consistency of its communication around the brand and its products. La Roche-Posay needed to illustrate the emotional duality of the brand: not only effective as treatment, but sensitive to consumer feelings.
To officially reveal the audio identity and further emphasize the brand’s personality, the Brand Film and all Product Films were launched at the L’Oréal Active Cosmetics International Meeting of 2015.
The teams at La Roche-Posay and Sixième Son wanted to create an audio identity that expresses the La Roche-Posay originality: a brand based in dermatologic science, but also a human and caring brand, dedicated to helping those living with sensitive skin.
Extremely pure, authentic and natural, the audio identity is composed of a piano with a very distinctive, subtle aquatic effect, and subdued percussions and voice textures that are almost palpable.
Thanks to the audio identity and precise audio guidelines, there’s true coherence in the brand’s musical expression across the globe.
The use of the music brings the internal and external audience together by auditorily connecting major employee events with digital consumer communications– all thanks to a library of music and sounds rooted in the unique Audio DNA.
“From our very first discussions with Sixième Son, I appreciated the subtlety of their understanding.”
We needed to create audio brand guidelines that provided international coherence. Today this has been achieved thanks to the musical creation that, especially in our brand film, expresses the brand message to the fullest. A challenge well met. Bravo!
International Marketing Director, La Roche-Posay