Babybel launches a playful and family-friendly audio DNA that illustrates the brand’s values.

Hear the Babybel audio identity


Bel group, whose audio DNA was created by Sixieme Son in 2011, wanted to give its emblematic brand, BabyBel, a tailor-made audio DNA as well.


Based on spontaneous and easy-to-remember sounds, the Babybel music can be sung by the whole family. The joyful and playful instruments follow a catchy rhythm and recall the mischievous, teasing spirit cherished by the brand.


The audio DNA was adapted to fit different cultures and markets. The audio logo can be found on all TV spots across 15 countries, including France (since April 2017), the US, Germany, Spain and the UK.

Hear the Babybel audio identity

Your audio strategy starts here

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