The new audio identity expresses the passionate engagement of the brand with hospitality throughout the world.
Hear the Accor Hotels Audio Identity
As the number one hotel company in the world, Groupe Accor renamed itself AccorHotels. They rebranded with a new logo, a new tagline “Feel Welcome,” and a new Audio Identity.
To confer the power and visibility of the corporate brand on their sub-brands and to reinforce those brands’ connection to each other, the company introduced AccorHotels.com.
The new audio identity, heard on the AccorHotels site, expresses the passionate engagement of the brand with hospitality throughout the world.
It embodies the ideas of guest welcome and hotel expertise. Both strong and modern, the audio identity’s use of a feminine voice symbolizes goodwill and a certain agility. It begins with an almost-motherly feeling, which is progressively transformed into a smart contemporary cadence.