HEAR THE SOUND OF YOUR BRAND GROWING

Laurent Cochini Managing Director France Music transcends boundaries as a universally understood language. At a time where brands are globally recognised, music transmits those emotions.

Music is a universally understood language

As a musician, Laurent spent several years on tour with different bands. He graduated from EHESS, after sending several months in South Africa, he chose to infuse his artistic ways with his corporate mindset.

He joins Sixieme Son in 2008 as a Project Manager, then gets promoted to a Strategy Director as a brand consultant for sonic branding. In 2016 the agency experienced an exponential growth in France and internationally, when he is then promoted to Managing Director. To tackle sonic identities, vocals, HMI, sonic production, environmental sound design projects.

Marseille is the core of his inspiration

I was born and raised here; I spent 24 years of my life in this city. I learned a lot of what I know here. Many aspects of the city inspired me like the cultural diversity, life of the city, and overall the social and musical fusion. For example, I discovered Cape Verde music. From the little Goudes harbour to the Julien, my upbringing here formed the cheerful person I am today and that’s mainly what I remember.

Teamwork makes the dream work

Laurent is a soccer fan, not just a fan of any team, Marseille's team of course. He brings the soccer teamwork mentality from the field to the workplace.

For all Marseillais, soccer represents collective teamwork. I think there is a common theme in soccer … The thought of winning together but also loosing together, speaks to me and corresponds to the day to day reality of Sixieme Son.

Valentin Fleur Head of Strategy Managing Director Canada Sonic branding evangelizer & speaker with a 12-year-experience in building engaging branded experiences and driving fully integrated global marketing strategies and campaigns.

François Gioux Head of Development After 12 years in the passion filled and fast growing media industry (radio, tv and digital advertising) where I quickly understood the power of sound as a unique strength to create a special link and relationship between a brand and its audience, I decided to join the world's leading audio branding agency: SIXIEME SON.
My aim is to help brands create differentiation, attention and brand preference thanks to our unique expertise.

Ramon Vives Managing Director Spain Experienced Co-Founder with a demonstrated history of working in the music industry. Strong media and communication professional. I am a responsible, commited and sociable person. I have qualities to work on my own as well as in a group, and I treasure the exchange of information and ideas. I have professional and academic experience in the fields of Marketing, Music Promotion, International Affairs and Development.

I had worked assisting European cities and regional governments in their efforts to include social criteria in their procurement practices. I've been the Press Manager for the Spanish Tours of International musicians and bands such as Bruce Springsteen, Backstreet Boys, Frank Black, Hole and R.E.M. and I was the Events Manager (Concerts, Theatre and Festivals) at Atrapalo.com during its first 4 years of existence.

My full attention is now on Audio Branding: Audio tones have a scientifically proven effect on human emotions, and the messages they convey can rise above language and even cultural barriers. From a branding perspective, thanks to the emergence of smart speakers, IoT, the rising popularity of branded podcasts and more, a company's tone of voice has more literal applications then ever. Soon, brands that don't have an audio presence may not have a presence at all. As brands increasingly need to connect with people where their ears are, audio branding of brands should complement their overarching brand strategy.

That's why I sought out Sixième Son and have opened Sixième Son Spain. I'm also currently teaching audio branding at Barcelona School of Management of Pompeu Fabra University, at UB School of Economics, Elisava School of Design and at IMB International Music Business School.

Clients past and present include international brands such as Enel, Endesa, Vueling, Barcelona School of Management and Naturgy.