HEAR THE SOUND OF YOUR BRAND GROWING

At Sixième Son, we don’t stop with defining a musical strategy and creation.

We help brands implement and expand their sonic identities, by making the most of all sound opportunities.

We consider the details that many overlook including vocal identity and small sonic signals – sonic logos – that can reflect your brand’s values. By 2020, more than 50 percent of all searches will be driven by voice (AW360, Klass).

A powerful audio identity and lasting musical strategy is grounded deep in the knowledge of the brand and its competitive position. Only 17% of brands have audio guidelines (Radiocentre’s “Strike A Chord”). Our team of experts’ dives into the brand heritage, and environment and, especially into their competitors’ soundscapes to determine the white space in the marketplace that will allow the brand to stand out.

OUR PHILOSOPHY:
CREATIVITY AND PERFORMANCE

We believe in the power of sound and music to guide emotions, change behavior and transform brand relationships. We know you need exceptional expertise to make the most of your brand in an increasingly complex and competitive world. Since 1995, we’ve designed over 400 sonic branding systems across the world for ambitious B2B, B2C and retail brands.

OUR GOAL:
EXPONENTIAL BRAND SUCCESS

Sixième Son creates high-performing sonic and musical solutions. We develop tailor-made audio identities designed to build long-lasting brand strength. As consultants and creators, we provide skilful end-to-end support from initial strategic guidance, to launching and seeding your sound in the marketplace.

Our team

A team of 50 employees that supports brands worldwide

Michael Boumendil

CO-FOUNDER & PRESIDENT

Laurent Cochini

MANAGING DIRECTOR

Sami Berrabah

Sami Berrabah

Project Manager

Eric Caissy

Eric Caissy

Senior Designer & Chief Orchestrator

Marie-Claire Chevalier

Marie-Claire Chevalier

Project Director

Marion Combes

Marion Combes

Music Planner

Colleen Fahey

Colleen Fahey

Managing Director USA

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Colleen Fahey

Colleen Fahey Managing Director USA My full attention now is on the idea of audio branding: managing a brand’s sonic dimension with the same care as is used in visual identity systems.

Sonic branding opens new paths
As consumers move off pages and onto devices, brands must create tailored audio identities and treat them as coherent systems. When I realized that this was happening all over Europe but had barely touched the US, I knew what I wanted to do with the rest of my career: create distinctive, memorable, coherent audio architecture for brands: in short, sonic branding. That’s why I sought out Sixième Son and opened the company in the US.

Author: Audio Branding: Using Sound to Build Your Brand
In order to help brand marketers understand the idea of using sound as a strategic branding tool, I co-authored a book with Professor Laurence Minski of Colombia College, which explains the reasons, research and process needed to sell in, create and deploy a sonic brand. Since its publication by Kogan-Page in 2017 Book Authority has recognized it one of the top 40 books on branding

A career spent bringing new ideas to brands
I was previously Executive Creative Director at Frankel, a leading brand activation firm (now called Arc Worldwide) part of the Publicis Groupe. Earlier in my career at Frankel, I led the creative team that brought the McDonald’s Happy Meal from an occasional promotion into a full-time menu item.

Later, for the Publicis Groupe, my goal was to bring new approaches to brand activation and retail marketing to agencies and clients around the world

What I look forward to
Since we opened Sixième Son in the US, a whole new world has opened up to sonic branding, the barely explored wild west of Voice Activated Interfaces in devices, homes, cars, healthcare and retail. Today voice search has a good chance of supplanting written search and, in many queries, the web will be increasingly invisible. The only way a brand can stand out is through sound, music and voice, and that’s exactly what we’ve been preparing for.

Ella Duda

Ella Duda

International Strategy Director

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Ella Duda

Ella Duda International Strategy Director - 6+ years of experience in account client services for creative agencies and specific focus in audio brand management.
- Strong cross-cultural communication skills; coordinating teams in North America, France, Spain, Australia, Russia, UAE, India and Turkey.
- Aim to cultivate creativity, innovation and mindfulness in the workplace.

David Delazyn

David Delazyn

International Senior Designer

Sophie de Busni

Sophie de Busni

Communication Manager

François Gioux

François Gioux

Head of Development

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François Gioux

François Gioux Head of Development After 12 years in the passion filled and fast growing media industry (radio, tv and digital advertising) where I quickly understood the power of sound as a unique strength to create a special link and relationship between a brand and its audience, I decided to join the world's leading audio branding agency: SIXIEME SON.
My aim is to help brands create differentiation, attention and brand preference thanks to our unique expertise.

Valentin Fleur

Valentin Fleur

Head of Strategy Managing Director Canada

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Valentin Fleur

Valentin Fleur Head of Strategy Managing Director Canada Sonic branding evangelizer & speaker with a 12-year-experience in building engaging branded experiences and driving fully integrated global marketing strategies and campaigns.

Julien Goris

Julien Goris

Artistic Director

Philip Guignon

Philip Guignon

Account Executive

Delphine Guérin

Delphine Guérin

Key Account Director

Alice Lépine

Alice Lépine

Designer

Vanessa Leyman

Vanessa Leyman

Head Accountant

Alexis Mangou

Alexis Mangou

Designer

Ianis Mauraisin

Ianis Mauraisin

Senior Designer, UX & Technical Director

Lauren Megrelis

Lauren Megrelis

International Project Manager

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Lauren Megrelis

Lauren Megrelis International Project Manager ‘Think like a queen. A queen is not afraid to fail. Failure is another steppingstone to greatness.’ Oprah Winfrey

Pierre Moreau

Pierre Moreau

Designer

Anne-Sophie Moretti

Anne-Sophie Moretti

International Project Director

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Anne-Sophie Moretti

Anne-Sophie Moretti International Project Director Passionate about sensory branding, hospitality & music, I graduated from the Ecole Hôtelière de Lausanne (World's #1 Hospitality Management School) and acquired a master’s degree in Music Business Management to fulfill my vision.

With the personal goal to push the boundaries of a brand's customer experience, I developed a specific methodology by analyzing various touchpoints and combining design, brand values & sound together. Through the development of differentiating innovative sonic concepts, I successfully managed to create value & emotion through sound for a variety of clients.

My ambition today is to continue building strong sensorial strategies for luxury and hospitality brands to create holistic customer journeys all around the world.

Specialities: strategic branding elaboration, sensory branding implementation, hospitality, multi-tasking, entrepreneur mind-set, management of creative teams and designer/client coordination.

Romain Morlat

Romain Morlat

Studio Manager

Damir Samerkhanov

Damir Samerkhanov

Managing Director Russia

Daina Todorovic

Daina Todorovic

Director Client Services USA

Ramon Vives

Ramon Vives

Managing Director Spain

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Ramon Vives

Ramon Vives Managing Director Spain Experienced Co-Founder with a demonstrated history of working in the music industry. Strong media and communication professional. I am a responsible, commited and sociable person. I have qualities to work on my own as well as in a group, and I treasure the exchange of information and ideas. I have professional and academic experience in the fields of Marketing, Music Promotion, International Affairs and Development.

I had worked assisting European cities and regional governments in their efforts to include social criteria in their procurement practices. I've been the Press Manager for the Spanish Tours of International musicians and bands such as Bruce Springsteen, Backstreet Boys, Frank Black, Hole and R.E.M. and I was the Events Manager (Concerts, Theatre and Festivals) at Atrapalo.com during its first 4 years of existence.

My full attention is now on Audio Branding: Audio tones have a scientifically proven effect on human emotions, and the messages they convey can rise above language and even cultural barriers. From a branding perspective, thanks to the emergence of smart speakers, IoT, the rising popularity of branded podcasts and more, a company's tone of voice has more literal applications then ever. Soon, brands that don't have an audio presence may not have a presence at all. As brands increasingly need to connect with people where their ears are, audio branding of brands should complement their overarching brand strategy.

That's why I sought out Sixième Son and have opened Sixième Son Spain. I'm also currently teaching audio branding at Barcelona School of Management of Pompeu Fabra University, at UB School of Economics, Elisava School of Design and at IMB International Music Business School.

Clients past and present include international brands such as Enel, Endesa, Vueling, Barcelona School of Management and Naturgy.

Adam Williams

Adam Williams

Managing Director Australia

Ildar Zaynetdinov

Ildar Zaynetdinov

Strategy Director Russia

Vincent Turbé

Vincent Turbé

Artistic Director

AGENCY AND STUDIOS

Experts in branding, audio communication design and music, Sixième Son has developed a methodology that allows us to provide our clients with a musical language and vocal identity that fits their brand’s personality, and conveys a distinctive message and image to all its targeted audiences.

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