HEAR THE SOUND OF YOUR BRAND GROWING
At Sixième Son, we don’t stop with defining a musical strategy and creation. We help brands implement and expand their sonic identities, by making the most of all sound opportunities.
We consider the details that many overlook including vocal identity and small sonic signals – sonic logos – that can reflect your brand’s values.
A powerful audio identity and lasting musical strategy is grounded deep in the knowledge of the brand and its competitive position. Only 17% of brands have audio guidelines (Radiocentre’s “Strike A Chord”). Our team of experts’ dives into the brand heritage, and environment and, especially into their competitors’ soundscapes to determine the white space in the marketplace that will allow the brand to stand out.
CREATIVITY AND PERFORMANCE
We believe in the power of sound and music to guide emotions, change behavior and transform brand relationships. We know you need exceptional expertise to make the most of your brand in an increasingly complex and competitive world. Since 1995, we’ve designed over 400 sonic branding systems across the world for ambitious B2B, B2C and retail brands.
EXPONENTIAL BRAND SUCCESS
Sixième Son creates high-performing sonic and musical solutions. We develop tailor-made audio identities designed to build long-lasting brand strength. As consultants and creators, we provide skilful end-to-end support from initial strategic guidance, to launching and seeding your sound in the marketplace.
A team of 50 employees that supports brands worldwide
Co-Founder & President
International Client Service Director SEA
Chef de projet junior
Senior Designer & Chief Orchestrator
Managing Director USA
Managing Director USA
My full attention now is on the idea of audio branding: managing a brand’s sonic dimension with the same care as is used in visual identity systems.
Sonic branding opens new paths
As consumers move off pages and onto devices, brands must create tailored audio identities and treat them as coherent systems. When I realized that this was happening all over Europe but had barely touched the US, I knew what I wanted to do with the rest of my career: create distinctive, memorable, coherent audio architecture for brands: in short, sonic branding. That’s why I sought out Sixième Son and opened the company in the US.
Author: Audio Branding: Using Sound to Build Your Brand
In order to help brand marketers understand the idea of using sound as a strategic branding tool, I co-authored a book with Professor Laurence Minski of Colombia College, which explains the reasons, research and process needed to sell in, create and deploy a sonic brand. Since its publication by Kogan-Page in 2017 Book Authority has recognized it one of the top 40 books on branding
A career spent bringing new ideas to brands
I was previously Executive Creative Director at Frankel, a leading brand activation firm (now called Arc Worldwide) part of the Publicis Groupe. Earlier in my career at Frankel, I led the creative team that brought the McDonald’s Happy Meal from an occasional promotion into a full-time menu item.
Later, for the Publicis Groupe, my goal was to bring new approaches to brand activation and retail marketing to agencies and clients around the world
What I look forward to
Since we opened Sixième Son in the US, a whole new world has opened up to sonic branding, the barely explored wild west of Voice Activated Interfaces in devices, homes, cars, healthcare and retail. Today voice search has a good chance of supplanting written search and, in many queries, the web will be increasingly invisible. The only way a brand can stand out is through sound, music and voice, and that’s exactly what we’ve been preparing for.
International Strategy Director
International Strategy Director
- 6+ years of experience in account client services for creative agencies and specific focus in audio brand management.
- Strong cross-cultural communication skills; coordinating teams in North America, France, Spain, Australia, Russia, UAE, India and Turkey.
- Aim to cultivate creativity, innovation and mindfulness in the workplace.
Sophie de Busni
Head of Development
Head of Development
After 12 years in the passion filled and fast growing media industry (radio, tv and digital advertising) where I quickly understood the power of sound as a unique strength to create a special link and relationship between a brand and its audience, I decided to join the world's leading audio branding agency: SIXIEME SON.
My aim is to help brands create differentiation, attention and brand preference thanks to our unique expertise.
Head of Strategy Managing Director Canada
Valentin Fleur Head of Strategy Managing Director Canada Sonic branding evangelizer & speaker with a 12-year-experience in building engaging branded experiences and driving fully integrated global marketing strategies and campaigns.
Key Account Director
Senior Designer, UX & Technical Director
Managing Director Russia
Director Client Services USA
Managing Director Spain
Managing Director Spain
Experienced Co-Founder with a demonstrated history of working in the music industry. Strong media and communication professional. I am a responsible, commited and sociable person. I have qualities to work on my own as well as in a group, and I treasure the exchange of information and ideas. I have professional and academic experience in the fields of Marketing, Music Promotion, International Affairs and Development.
I had worked assisting European cities and regional governments in their efforts to include social criteria in their procurement practices. I've been the Press Manager for the Spanish Tours of International musicians and bands such as Bruce Springsteen, Backstreet Boys, Frank Black, Hole and R.E.M. and I was the Events Manager (Concerts, Theatre and Festivals) at Atrapalo.com during its first 4 years of existence.
My full attention is now on Audio Branding: Audio tones have a scientifically proven effect on human emotions, and the messages they convey can rise above language and even cultural barriers. From a branding perspective, thanks to the emergence of smart speakers, IoT, the rising popularity of branded podcasts and more, a company's tone of voice has more literal applications then ever. Soon, brands that don't have an audio presence may not have a presence at all. As brands increasingly need to connect with people where their ears are, audio branding of brands should complement their overarching brand strategy.
That's why I sought out Sixième Son and have opened Sixième Son Spain. I'm also currently teaching audio branding at Barcelona School of Management of Pompeu Fabra University, at UB School of Economics, Elisava School of Design and at IMB International Music Business School.
Clients past and present include international brands such as Enel, Endesa, Vueling, Barcelona School of Management and Naturgy.
Managing Director Australia
Strategy Director Russia
AGENCY AND STUDIOS
Experts in branding, audio communication design and music, Sixième Son has developed a methodology that allows us to provide our clients with a musical language and vocal identity that fits their brand’s personality, and conveys a distinctive message and image to all its targeted audiences.
Together with AXA, Fnac and OGC NICE, we won GOLD, SILVER and BRONZE at the Strategy Design Awards in the #sonicidentity category.
3 brands that have shown boldness.
3 brands that use music as a mean to engage and perform.
3 brands that have entrusted us and with whom we take great pleasure in working with.
We are both moved and proud that this has led us to win all the three steps on the podium.
Sixième Son celebrates 25th Anniversary
This upcoming year is an exceptional one. Throughout the year, we will share the inside scoop of key moments of our journey. We will reveal certain antidotes from our biggest creations. With of course, some celebratory events to follow.
400 UNIQUE SONIC IDENTITIES – A NEW MILESTONE ACHIEVED
A US insurance giant USAA, pushed Sixième Son over the 400 mark. Our clients are located in more than 70 countries, covering a range of sectors and industries, representing a daily reach of over 2 billion people. Sixième Son’s versatility is demonstrated by the wide variety of brands we support.
SIXIÈME SON EXPANDS TO AUSTRALIA
After opening offices in France, Spain, USA, Canada and Russia, it was time to take on a new continent. Split between Sydney and Melbourne, the Australian Sixième Son office is managed by Adam Williams.
SWEPT THE DESIGN STRATEGY AWARDS
In a first for this award contest in sonic identity, a single agency took the Gold, Silver and Bronze: Sixième Son.
Creation of the Carrefour, Wiko and Huggies sonic identities.
OPENING OF THE NEW YORK OFFICE
Following the US launch in Chicago 2012, Sixième Son expanded its US presence by opening its North American Headquarters in the heart of Manhattan.
Opening of the Toronto office, the 6th location for Sixième Son.
Creation of the Renault sonic identity.
Took grand prize in Design Strategy Awards for the Roland-Garros sonic identity.
Opening of Moscow office.
Grand Prize of Strategy Design for the FDJ- National French Lottery sonic identity.
Creation of the Samsung international sonic identity.
Creation of the SNCF sonic identity, the French National Railway.
Sixième Son, the first sonic branding agency that strategically utilises music and sound to help reinforce brand recognition and enhance the consumer experience.