HEAR THE SOUND OF YOUR BRAND GROWING

At Sixième Son, we design sonic branding systems that are well thought-out, strategically implemented and validated by research.  We ensure the ideal brand experience throughout the customer journey. 

Beyond sonic logos, we also consider the details that many overlook including vocal identity, alerts and signals that reflect your brand’s values.

A powerful audio identity and lasting musical strategy is grounded deep in the knowledge of the brand and its competitive position. Our team of experts dives into the brand heritage, and environment and, especially into their competitors’ soundscapes to determine the white space in the marketplace that will allow the brand to stand out.

OUR PHILOSOPHY:
CREATIVITY AND PERFORMANCE


We believe in the power of sound and music to guide emotions, change behavior and transform brand relationships. We know you need exceptional expertise to make the most of your brand in an increasingly complex and competitive world. Since 1995, we’ve designed over 400 sonic branding systems across the world for ambitious B2B, B2C and retail brands.

OUR GOAL:
EXPONENTIAL BRAND SUCCESS


Sixième Son creates high-performing sonic and musical solutions. We develop tailor-made audio identities designed to build long-lasting brand strength. As consultants and creators, we provide skilful end-to-end support from initial strategic guidance, to launching and seeding your sound in the marketplace.

Our team

A team of 40 supports brands worldwide

Michael Boumendil

Co-Founder & President

Colleen Fahey

Managing Director

Florent Adam

Florent Adam

International Client Service Director SEA

Rose Bernard

Rose Bernard

Chef de projet junior

Eric Caissy

Eric Caissy

Senior Designer & Chief Orchestrator

Marion Combes

Marion Combes

Music Planner

Sophie de Busni

Sophie de Busni

Communication Manager

François Gioux

François Gioux

Head of Development

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François Gioux

François Gioux Head of Development After 12 years in the passion filled and fast growing media industry (radio, tv and digital advertising) where I quickly understood the power of sound as a unique strength to create a special link and relationship between a brand and its audience, I decided to join the world's leading audio branding agency: SIXIEME SON.
My aim is to help brands create differentiation, attention and brand preference thanks to our unique expertise.

Valentin Fleur

Valentin Fleur

Head of Strategy Managing Director Canada

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Valentin Fleur

Valentin Fleur Head of Strategy Managing Director Canada Sonic branding evangelizer & speaker with a 12-year-experience in building engaging branded experiences and driving fully integrated global marketing strategies and campaigns.

Julien Goris

Julien Goris

Artistic Director

Delphine Guérin

Delphine Guérin

Key Account Director

Alice Lépine

Alice Lépine

Designer

Vanessa Leyman

Vanessa Leyman

Head Accountant

Alexis Mangou

Alexis Mangou

Designer

Ianis Mauraisin

Ianis Mauraisin

Senior Designer, UX & Technical Director

Pierre Moreau

Pierre Moreau

Designer

Romain Morlat

Romain Morlat

Studio Manager

Damir Samerkhanov

Damir Samerkhanov

Managing Director Russia

Daina Todorovic

Daina Todorovic

Director Client Services USA

Ramon Vives

Ramon Vives

Managing Director Spain

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Ramon Vives

Ramon Vives Managing Director Spain Experienced Co-Founder with a demonstrated history of working in the music industry. Strong media and communication professional. I am a responsible, commited and sociable person. I have qualities to work on my own as well as in a group, and I treasure the exchange of information and ideas. I have professional and academic experience in the fields of Marketing, Music Promotion, International Affairs and Development.

I had worked assisting European cities and regional governments in their efforts to include social criteria in their procurement practices. I've been the Press Manager for the Spanish Tours of International musicians and bands such as Bruce Springsteen, Backstreet Boys, Frank Black, Hole and R.E.M. and I was the Events Manager (Concerts, Theatre and Festivals) at Atrapalo.com during its first 4 years of existence.

My full attention is now on Audio Branding: Audio tones have a scientifically proven effect on human emotions, and the messages they convey can rise above language and even cultural barriers. From a branding perspective, thanks to the emergence of smart speakers, IoT, the rising popularity of branded podcasts and more, a company's tone of voice has more literal applications then ever. Soon, brands that don't have an audio presence may not have a presence at all. As brands increasingly need to connect with people where their ears are, audio branding of brands should complement their overarching brand strategy.

That's why I sought out Sixième Son and have opened Sixième Son Spain. I'm also currently teaching audio branding at Barcelona School of Management of Pompeu Fabra University, at UB School of Economics, Elisava School of Design and at IMB International Music Business School.

Clients past and present include international brands such as Enel, Endesa, Vueling, Barcelona School of Management and Naturgy.

Adam Williams

Adam Williams

Managing Director Australia

Ildar Zaynetdinov

Ildar Zaynetdinov

Strategy Director Russia

Vincent Turbé

Vincent Turbé

Artistic Director

Drew Lyons

Drew Lyons

Client Services Manager

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Drew Lyons

Drew Lyons Client Services Manager Drew brings over 20 years of experience in developing novel marketing solutions and promotion of both global and domestic brands across a variety of industries. In that time, he has held senior leadership roles on both the agency and client side in Philadelphia, New York, and San Francisco, as well as leveraged his robust experience by completing numerous short-term strategic assignments as an independent consultant.

He passionately serves as the client's voice within the agency, ensuring that both clients and
their brands are always well-represented. He has displayed a special acumen for managing the
unique challenges of a product launch, having successfully managed over a dozen launches in
the span of his career, both US and ex-US.

He has developed communications across a wide variety of channels, including print, broadcast, out-of-home, and digital. He has had the privilege of working closely with industry leaders such as Merck, Pfizer, Johnson & Johnson, Novartis, Amgen, DuPont, Genentech, and Boehringer Ingelheim, which has only served to sharpen his offering.

Drew is unwaveringly committed to one overriding principle in his professional life: To provide seamless account management at every stage of a brand’s lifecycle, and consistently deliver the highest quality product to his clients, agency partners, and agency team.

Christina Spoljaric Konig

Christina Spoljaric Konig

Director, Business Development

David Delazyne

David Delazyne

Creative

AGENCY AND STUDIOS

As a branding agency, Sixième Son has developed a methodology that allows us to provide our clients with a sonic vocabulary that fits their brand’s personality, and conveys a distinctive identity and image.

Timeline