Transform Awards North America: Gold Again!

Transform Awards North America: Gold Again!

The Transform Awards North America 2018 awarded excellence in rebranding and brand strategy. This autumn, Tegna won with Sixieme Son the award for the “Best use of Audio Brand” in North America. Tegna is a broadcast, digital media and marketing services...
Sixième Son’s expertise is now in Australia!

Sixième Son’s expertise is now in Australia!

A winning international strategy After Europe (Paris / Barcelona / Moscow), the United States (New York / Chicago) and Canada (Toronto), the agency keeps growing by establishing its expertise in sonic branding in Australia. The agency continues its worldwide tour...
International Sound Awards 2018: World Champions again!

International Sound Awards 2018: World Champions again!

Rising to the podium were AXA and Renault which won the Gold On September 20th, two Sixième Son audio identity systems picked up prizes at the International Sound Awards in Hamburg.  For the first time, neither were for original audio brands. Instead, they were...
Telling the Truth is Also Key in Audio Branding

Telling the Truth is Also Key in Audio Branding

Why we should be looking and listening to brand identities in Energy, Telecom and Automotive. BY MICHAEL BOUMENDIL When it comes to branding, you need to keep a close watch on certain sectors – energy, telecom and automotive among them. For over twenty years, they...