Lottery Fights Online Games with Powerful Branding

Lottery Fights Online Games with Powerful Branding

In 2012, FDJ faced a flood of new competition from online gaming. Realizing they had to distinguish their portfolio of games from the new raft of competitors, they turned to branding. Their game plan was to allow each game to retain its unique personality but to join...
Hotel industry needs good sound design

Hotel industry needs good sound design

Sound is a mysterious sense. It weaves in and out of space, invisible to the eye, yet oh-so-powerful to the ears. Along with sight, it accounts for 99 percent of all brand communication. Despite impacting our mood and psychological state, however, audiobranding is...
Sonic Branding Touchpoints

Sonic Branding Touchpoints

Where to begin with your musical identity? Any entry point can work to raise your brand’s musical IQ. Atlanta began by developing branded music for a large Expo, a hospital needed to replace the music in a TV campaign whose license was about to expire and a...
Take This Quiz: Test Your Audio Branding Skills

Take This Quiz: Test Your Audio Branding Skills

Test your skills, and see if you can match the sounds to the meanings in the audio logos In audio branding, the word “mnemonic” signals that your goal is simply to leave a memory trace, and that’s not enough to build a brand relationship. “Sting,” is another word...
Audio Branding Glossary

Audio Branding Glossary

Sonic Branding, Audio Logo, Functional Sound Design: these terms have recently appeared in the marketing landscape. To clarify the most important terms that branding and marketing experts are using to talk about the sound identity of a brand, Colleen Fahey* has...