Return on Impression: a true indicator of sonic branding ROI

Look at the brands that implement audio branding, they use sound in strategic ways and it plays an important role in their communications. By adding sound to a brand’s communication, brands become memorable and create brand preference, all while building trust around...

Managing a Brand’s Music: How to Navigate Your Major Emotional Asset

The use of music is not optional for a brand. No brand can do without it: B2B, B2C, small or large, every brand puts it to use. They all have an audio identity to emphasize their communication: call waiting, events, YouTube, social media, radio and even, for larger...

Moving from Internet of Things to Internet of Sound

The internet of things is actively arriving in our lives. Its aim is to digitalize physical assets through sensors, devices, machines, gateways, networks. It connects people to things and then things to other things without need of human interaction.   « These...

Huggies Audio Branding System Wins the Gold at the Transform Awards

The audio branding system created for Huggies by Sixième Son USA in partnership with Ogilvy & Mather, has won a Gold Transform Award in the Audio Branding category. Amongst many different international projects and companies, the Transform Awards recognize...

Huggies’s Audio Branding System Shortlisted for a Transform Award

The audio branding system created for Huggies by Sixième Son USA in partnership with Ogilvy & Mather, has been shortlisted for a Transform Award in the Audio Branding category. Our Objective : Create a sound universe that unifies brand presence globally The prize...