The Cathay “Song of Cathay” sonic identity, inspired by Hong Kong’s vibrancy, celebrates travel and hospitality. Integrated into lounges, flights, and customer service, it deepens emotional connections with passengers.
Category: Traveling
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Belmond – Orient Express
Etihad
Atlanta
The Atlanta sonic identity blends marching band and community voices, embodying diversity and Southern hospitality. Adapted for convention booths, neighborhood films, and events, it highlights Atlanta as an inviting, dynamic convention city.
Etihad
Inspired by traditional Emirati weaving, the Etihad sonic identity combines local instruments with global textures. Used for boarding, landing, and brand films, it conveys Etihad’s promise of high-quality experiences from Abu Dhabi to the world.
Paris Airports
The Paris Aéroport sonic identity captures the magic of Paris through a luxurious, modern soundscape. Deployed throughout terminals and multimedia, it is an inviting landmark that enhances travelers’ experiences and reinforces Parisian charm.
Vueling
The Vueling youthful, minimalist sonic identity conveys easy, affordable travel. Used across digital and consumer touchpoints, it breaks away from traditional airline sounds, enhancing Vueling’s distinct, customer-centered positioning.
Royal Air Maroc
The Royal Air Maroc sonic identity combines traditional Moroccan sounds with warmth and magic to express its cultural values. This cohesive sound system supports brand clarity in airport announcements, events, and customer service.
