The Old Town White Coffee sonic identity draws from Ipoh street buskers, blending authenticity with warmth. Available in various moods, it reinforces the brand’s heritage and sense of community across Asian TVCs.
Category: Food & Drinks
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Babybel
Sparkling Ice
ThSparkling Ice fizzy, cheerful sonic identity emphasizes the connection between “Sparkling” and “Ice.” Incorporating tropical rhythms and carbonated sounds elevates brand recognition and effectively communicates the product’s lively personality across media.
Carrefour
The Carrefour cheerful, human-centered sonic identity conveys positivity through voices and clapping. Deployed across digital and media touchpoints, it strengthens the company’s mission to improve customers’ daily lives.
