Pionnier et leader de l'identité sonore des marques

Philosophie :
créativité et performance

Nous croyons au pouvoir sans égal du son et de la musique pour émouvoir, faire évoluer les comportements et transformer le rapport aux marques. Nous savons qu'il faut une très grande expertise pour en tirer le meilleur parti dans un monde plus complexe et plus concurrentiel. Depuis 1995, nous nous y employons auprès de plus de 400 marques à travers le monde.

Engagement :
décupler le succès des marques

Sixième Son s'engage à apporter aux marques les solutions sonores et musicales les plus performantes. Nous conseillons nos clients et créons pour eux un territoire sonore sur-mesure, légitime, singulier et valorisant pour durablement amplifier leur puissance de marque. Nous les accompagnons sur toutes les questions relatives au son et veillons à la qualité de la mise en œuvre.

Notre équipe

Une équipe de 50 collaborateurs accompagnent les marques en France et à l'international.

Michael Boumendil

PRESIDENT & CHIEF CREATIVE OFFICER

Laurent Cochini

MANAGING DIRECTOR

Sami Berrabah

Sami Berrabah

Chef de projet

Eric Caissy

Eric Caissy

Senior Designer & Chief Orchestrator

Marie-Claire Chevalier

Marie-Claire Chevalier

Project Director

Marion Combes

Marion Combes

Music Planner

Colleen Fahey

Colleen Fahey

Managing Director USA

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Colleen Fahey

Colleen Fahey Managing Director USA My full attention now is on the idea of audio branding: managing a brand's audio dimension with the same care as is used in visual identity systems.

As consumers move off pages and onto devices, brands must create tailored audio identities and treat them as coherent systems. When I realized that this was happening all over Europe but had barely touched the US, I knew what I wanted to do with the rest of my career: create distinctive, memorable, coherent audio architecture for brands: in short, Audio Branding. That's why I sought out Sixième Son and have opened the company in the US.

Earlier, for the Publicis Groupe, my goal was to bring new approaches to promotional and retail marketing to agencies and clients around the world

I was previously Executive Creative Director at Frankel, a leading promotions firm (now called Arc Worldwide that’s now part of the Publicis Groupe. Earlier in my career at Frankel, I led the creative team that brought the McDonald’s Happy Meal from an occasional promotion into a full-time menu item.

In the past years I've spoken in Singapore, São Paulo, Bogotá, Delhi and Paris
Clients past and present include:
-Atlanta
-AstraZeneca
-McDonald’s
-Visa
-Target Stores
-United Airlines
-Roland Garros
-Nestle

Specialties: I'm an expert in audio branding, music activation, brand strategy, promotional marketing and retail communication.

Ella Duda

Ella Duda

International Project Director

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Ella Duda

Ella Duda International Project Director - 6+ years of experience in account client services for creative agencies and specific focus in audio brand management.
- Strong cross-cultural communication skills; coordinating teams in North America, France, Spain, Australia, Russia, UAE, India and Turkey.
- Aim to cultivate creativity, innovation and mindfulness in the workplace.

David Delazyn

David Delazyn

International Senior Creative

Sophie de Busni

Sophie de Busni

Communication Manager

Valentin Fleur

Valentin Fleur

Head of Strategy / Managing Director Canada

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Valentin Fleur

Valentin Fleur Head of Strategy / Managing Director Canada Sonic branding evangelizer & speaker with a 12-year-experience in building engaging branded experiences and driving fully integrated global marketing strategies and campaigns.

François Gioux

François Gioux

Head of Development

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François Gioux

François Gioux Head of Development Après 12 ans passés dans l'univers passionnant et en perpétuelle mouvance de l'industrie des médias (radio, tv et digital), j'ai tout de suite compris l'importance capitale du pouvoir évocateur du son et son caractère émotionnel pour créer de l'engagement et une relation indéfectible entre une marque et son public. Il était donc logique que je rejoigne le leader mondial de l'audio branding: SIXIEME SON.
Mon but est d'aider les marques à s'incarner par le son et créer de la préférence de marque grâce à notre expertise unique.

Julien Goris

Julien Goris

Artistic Director

Philip Guignon

Philip Guignon

Account Executive

Delphine Guérin

Delphine Guérin

Key Account Director

Alice Lépine

Alice Lépine

Creative

Vanessa Leyman

Vanessa Leyman

Responsable comptable

Alexis Mangou

Alexis Mangou

Creative

Ianis Mauraisin

Ianis Mauraisin

Senior Designer, UX & Technical Director

Lauren Megrelis

Lauren Megrelis

International Project Manager

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Lauren Megrelis

Lauren Megrelis International Project Manager L'homme ordinaire est exigeant avec les autres. L'homme exceptionnel est exigeant avec lui-même" Marc Aurèle

Pierre Moreau

Pierre Moreau

Creative

Anne-Sophie Moretti

Anne-Sophie Moretti

International Project Director

Romain Morlat

Romain Morlat

Studio Manager

Damir Samerkhanov

Damir Samerkhanov

Managing Director Russia

Daina Todorovic

Daina Todorovic

Director of Client Services USA

Ramon Vives

Ramon Vives

Managing Director Spain

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Ramon Vives

Ramon Vives Managing Director Spain Experienced Co-Founder with a demonstrated history of working in the music industry. Strong media and communication professional. I am a responsible, commited and sociable person. I have qualities to work on my own as well as in a group, and I treasure the exchange of information and ideas. I have professional and academic experience in the fields of Marketing, Music Promotion, International Affairs and Development.

I had worked assisting European cities and regional governments in their efforts to include social criteria in their procurement practices. I've been the Press Manager for the Spanish Tours of International musicians and bands such as Bruce Springsteen, Backstreet Boys, Frank Black, Hole and R.E.M. and I was the Events Manager (Concerts, Theatre and Festivals) at Atrapalo.com during its first 4 years of existence.

My full attention is now on Audio Branding: Audio tones have a scientifically proven effect on human emotions, and the messages they convey can rise above language and even cultural barriers. From a branding perspective, thanks to the emergence of smart speakers, IoT, the rising popularity of branded podcasts and more, a company's tone of voice has more literal applications then ever. Soon, brands that don't have an audio presence may not have a presence at all. As brands increasingly need to connect with people where their ears are, audio branding of brands should complement their overarching brand strategy.

That's why I sought out Sixième Son and have opened Sixième Son Spain. I'm also currently teaching audio branding at Barcelona School of Management of Pompeu Fabra University, at UB School of Economics, Elisava School of Design and at IMB International Music Business School.

Clients past and present include international brands such as Enel, Endesa, Vueling, Barcelona School of Management and Naturgy.

Adam Williams

Adam Williams

Managing Director Australia

Ildar Zaynetdinov

Ildar Zaynetdinov

Strategy Director Russia

Vincent Turbé

Vincent Turbé

Artistic Director

L'agence et ses studios

Sixième Son a entièrement conçu ses espaces au service de la performance et de la créativité. L'agence est un lieu hybride composé d'espaces de conseil, de différents studios et d'un auditorium où se croisent clients, médias, agences et personnalités du monde de la marque ou de la musique.

Timeline