Royal Air Maroc
Based on the 5 identity values of the brand, the sound identity conveys what Royal Air Maroc is about: majestic, magic, maternal, modern and of course moroccan. This music embodies the international expansion of the company, and expresses its commitment to well-being passengers.
The result is a music who mixes moroccan tradition and modernity with personality.
The work realized by Sixième Son is the perfect traduction of our values and our positioning. Our communication system is already more coherent, more powerful and really different. Royal Air Maroc changes, modernizes itself, and begans a more ambitious brand. Our sound identity illustrates this change.