Michelin

Since 2010, the pneumatic worldwide leader Michelin, benefits from a new sound identity, produced as a complementary tool to the job done on the brand visual identity. Applied to all communication supports, it takes part into the positionning of Michelin as a dynamic, innovative and reliable company.

Extracted from this identity, the musical signature, effecient and memorable, becomes Michelin's sound recognition seal. You can already hear it on all world wide TVC.

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Yahn Heurlin

Communication Director

This sound identity carries the brand with dynamism, modernity, personnality and differenciation. It has force and charisma. Its understanding is deep and international: from China, Russia, United States and elsewhere, it was very well received. Michelin branding is stronger.