EDF, the european leading company for energy, is kicking off its new sound identity. A complete audiobranding program is currently implemented: on the website, on radio or phone messages, for events and all sound communication touchpoints.
This sound identity is an original piece of music, far from usual energy sounds and focused on the relationship between people and energy. Optimistic, dynamic, human and future oriented, this sound identity enhances EDF personnality and state of mind.
5 yeards after kicking off its new visual identity, 2 years after defining its signature "Leading Energy Change", EDF completes its identity system with a powerful and emotionnal tool.