Castorama
Sixième Son signs has created Castorama sound identity that underlines the brand new positionning. Breaking with ten years of music borrowed, Castorama acquires for the first time a unique and personal sound identity. Beyond TV and radio, this creation is also used on the web, for events and internal communications: a first comprehensive audiobranding system for this European leader for home improvement!
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Guy Colleau
General Manager
The sound device created and deployed is a tremendous success. The sound identity reflects the philosophy of the brand and promotes our message with efficiency and recognition.
