- Accor launches its first worlwide sound identity Accor, the European leader in hotels and the global leader in corporate services, has just kicked off its first sound identity. Created by Sixieme Son, this music embodies the positionning of the corporate brand, its values built around the spirit of smiles, the spirit of conquest, the spirit of innovation. - Dexia chooses Sixieme Son Dexia, one of the leading european bank, has choosen Sixieme Son to create its first musical identity. Illustrating its signature "Short term has no future", this music enhances the innovation capacity of the brand and its dedication for service quality. This music is being implementing worldwide and on all Dexia communication means. - Samsung kicks off its musical identity for mobile Sixieme Son has created the musical identity for Samsung mobile phones. This music, just arriving in Europe, can already be heard on brand new models of the Korean company. It is the first time that Samsung build its own musical identity. For the moment, only Nokia had its own melody, famous to all thanks to the different versions existing for phone ring. 1 - 2 - 3 - next page