Royal Air Maroc

Based on the five values of the brand, the audio identity conveys the image of Royal Air Maroc: majestic, magic, maternal, modern and Moroccan.

This music aligns with the brand’s international expansion and expresses its commitment to the well-being and care of its passengers.

The result is an audio identity that positions Royal Air Maroc among the leading international competitors; it brings forth a modern, yet culturally rooted, personality and stirs the imagination



W. Ghiati Alami
Marketing & Communication VP

The work realized by Sixième Son is the perfect translation of our values and our positioning. Our communication system is already more coherent, more powerful and original. Royal Air Maroc changed, modernized and became more ambitious. Our audio identity illustrates this change.